A Beginners Guide to 10 AI-Powered Tools for Social Media Management

Last updated on October 4, 2023

Introduction:

In this comprehensive guide, we will explore the top 10 AI-powered tools for social media management. These tools are designed to enhance your social media strategies, boost engagement, and streamline your workflow. We’ll provide a brief description of each tool, its functionalities, pricing details, pros and cons, and a step-by-step guide on how to use them effectively.

1. Hootsuite

Hootsuite is a popular AI-powered social media management platform that allows users to schedule posts, engage with their audience, and analyze performance across multiple social media channels.

What it does:

Hootsuite simplifies social media management by providing a centralized dashboard for scheduling, publishing, and monitoring social media activities.

Price:

Hootsuite offers various pricing plans, starting from $29/month for individual users and custom pricing for businesses.

Pros:

• Excellent scheduling and content management capabilities.
• Advanced analytics for data-driven decision-making.
• Integrations with multiple social media platforms.

Cons:

• The free version has limited features.
• Some users may find the interface overwhelming initially.

How to use it:

1. Sign up for a Hootsuite account and connect your social media profiles.
2. Create and schedule posts in the content calendar.
3. Monitor your social media performance using the built-in analytics.
4. Engage with your audience by responding to comments and messages.

Link: https://www.hootsuite.com/

2. Sprout Social

Sprout Social is an AI-driven social media analytics tool that helps businesses make data-informed decisions and optimize their social media strategies.

What it does:

Sprout Social provides in-depth social media analytics, audience insights, and content optimization recommendations.

Price:

Sprout Social offers a 30-day free trial, and paid plans start from $99/user/month.

Pros:

• Comprehensive reporting and analytics features.
• Smart inbox for managing social media interactions.
• Advanced social listening capabilities.

Cons:

• Higher pricing compared to some other tools.
• Limited automation features in lower-tier plans.

How to use it:

1. Create a Sprout Social account and connect your social media profiles.
2. Monitor your social media messages and interactions in the smart inbox.
3. Access detailed analytics and audience demographics.
4. Optimize your content strategy based on the provided insights.

Link:https://sproutsocial.com/

3. Socialbakers

Socialbakers is an AI-driven social media marketing tool that helps businesses optimize their content and ad strategies across various platforms.

What it does:

Socialbakers offers social media analytics, content performance tracking, and AI-powered content recommendations.

Price:

Socialbakers provides custom pricing based on individual business needs.

Pros:

• AI-powered content recommendations for better engagement.
• In-depth competitor analysis and benchmarking.
• Advanced ad performance tracking.

Cons:

• Expensive for smaller businesses.
• Some users may find the interface complex.

How to use it:

1. Sign up for Socialbakers and link your social media accounts.
2. Monitor content performance and analyze competitor data.
3. Utilize AI-powered content recommendations for higher engagement.
4. Optimize ad campaigns based on performance insights.

Link: https://emplifi.io/ (Socialbakers.com is now Emplifi.io)

4. Buffer

Buffer is a user-friendly AI-powered social media management tool that simplifies post scheduling and content curation.

What it does:

Buffer allows users to schedule and publish social media posts across different platforms seamlessly.

Price:

Buffer offers a free plan, and paid plans start from $15/month.

Pros:

• Easy-to-use interface and intuitive scheduling.
• Basic analytics and performance tracking.
• Content curation and collaboration features.

Cons:

• Advanced features available only in higher-tier plans.
• Limited social media platform integrations in the free version.

How to use it:

1. Sign up for Buffer and connect your social media accounts.
2. Schedule and publish posts using the content calendar.
3. Analyze post performance through basic analytics.
4. Collaborate with team members on content curation and scheduling.

Link: https://buffer.com/

5. Adobe Sensei

Adobe Sensei is an AI-enhanced creative tool suite that helps marketers design captivating visuals for social media content.

What it does:

Adobe Sensei uses AI to automate image editing, suggest design enhancements, and optimize content creation.

Price:

Adobe Sensei is part of the Adobe Creative Cloud suite, with various pricing options starting from $9.99/month.

Pros:

• Powerful AI-driven image editing capabilities.
• Seamless integration with other Adobe Creative Cloud apps.
• AI-powered content enhancement suggestions.

Cons:

• May have a learning curve for beginners.
• Premium plans can be expensive for individual users.

How to use it:

1. Subscribe to Adobe Creative Cloud and download Adobe Sensei.
2. Use AI-powered tools like Auto Reframe and Content-Aware Fill for image editing.
3. Leverage Sensei’s AI suggestions to enhance your social media content.

Link: https://www.adobe.com/ae_en/sensei.html

6. ChatGPT

ChatGPT is an AI-powered chatbot that enables interactive and engaging social media interactions with your audience.

What it does:

ChatGPT uses natural language processing to generate human-like responses for chat-based customer support.

Price:

ChatGPT offers free access to basic functionalities and premium plans for more advanced features.

Pros:

• Versatile and interactive AI chatbot capabilities.
• Easy integration with social media platforms and websites.
• Improves customer engagement and response times.

Cons:

• Advanced features may require a subscription.
• Customization options are limited in the free version.

How to use it:

1. Sign up for ChatGPT and create your AI chatbot.
2. Integrate ChatGPT with your social media channels or website.
3. Train the chatbot to respond to common queries and provide helpful information.

Link: https://chat.openai.com/

7. Revealbot

Revealbot is an AI-powered social media ad automation tool that streamlines ad campaign management.

What it does:

Revealbot uses AI to automate ad optimization, budget management, and performance tracking.

Price:

Revealbot offers various pricing plans, starting from $49/month.

Pros:

• Advanced ad automation and optimization features.
• Real-time ad performance tracking and alerts.
• Integration with major social media ad platforms.

Cons:

• Higher pricing for multiple ad accounts.
• Limited features in lower-tier plans.

How to use it:

1. Sign up for Revealbot and connect your social media ad accounts.
2. Set up automated ad rules for optimization and budget management.
3. Monitor ad performance in real-time and receive performance alerts.

Link: https://revealbot.com/

8. Brandwatch

Brandwatch is an AI-powered social listening tool that helps businesses monitor brand mentions and sentiment across social media platforms.

What it does:

Brandwatch uses AI to analyze social media conversations, track brand reputation, and identify trends.

Price:

Brandwatch provides custom pricing based on individual business needs.

Pros:

• Powerful social media listening and sentiment analysis.
• Real-time data tracking and visualization.
• Robust data filtering and analysis options.

Cons:

• Higher pricing for extensive data tracking.
• Some users may find the learning curve steep.

How to use it:

1. Create a Brandwatch account and set up social media listening projects.
2. Monitor brand mentions, hashtags, and relevant topics.
3. Analyze sentiment and identify trends to inform your social media strategies.

Link: https://www.brandwatch.com/

9. Loomly

Loomly is an AI-powered social media content planning tool that simplifies content creation and scheduling.

What it does:

Loomly offers AI-generated content suggestions and a user-friendly content calendar for social media planning.

Price:

Loomly offers various pricing plans, starting from $25/month.

Pros:

• AI-generated content ideas and recommendations.
• Collaborative content planning and approval workflow.
• Seamless social media platform integration.

Cons:

• Advanced features available in higher-tier plans.
• Some users may prefer more comprehensive analytics.

How to use it:

1. Sign up for Loomly and connect your social media profiles.
2. Access AI-generated content ideas and suggestions.
3. Use the content calendar to schedule and publish your social media posts.

Link: https://www.loomly.com/

10. Social Studio

Social Studio is an AI-driven social media monitoring and engagement tool designed for businesses.

What it does:

Social Studio provides AI-powered insights, social listening, and real-time social media engagement.

Price:

Social Studio offers custom pricing based on individual business needs.

Pros:

• Advanced social media listening and sentiment analysis.
• Robust engagement features for managing interactions.
• Integration with major social media platforms.

Cons:

• Higher pricing for extensive social listening capabilities.
• May have a steeper learning curve for beginners.

How to use it:

1. Sign up for Social Studio and connect your social media profiles.
2. Set up social media listening projects to monitor brand mentions and trends.
3. Engage with your audience in real-time using the engagement features.

Link: https://trailhead.salesforce.com/content/learn/modules/social-basics

Conclusion:

The use of AI-powered tools for social media management can significantly enhance your marketing efforts and streamline your social media strategies. From automation to analytics and creative assistance, these tools offer a wide array of functionalities to suit different business needs. By understanding their features, pricing, and benefits, you can choose the best AI tool that aligns with your social media goals and achieves unprecedented success in the digital realm.

See Also: How AI is Revolutionizing CRM for Businesses in 2023